Release from 07.04.2020

Campaign "Hidden Heroes" - let the Hidden Heroes shine

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Since 1 April 2020, the ice hockey family, on the initiative of the Erste Bank Eis Hockey League, has been using its public in the cross-ferderation, league and club campaign "Hidden Heroes" to acknowledge the charitable work of individuals and groups of people in connection with the coronavirus pandemic. On a new web platform, the ice hockey family let these "hidden heroes" shine.

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The coronavirus pandemic characterizes everyday life in many parts of the world and especially in Central Europe. In order to overcome this exceptional situation, more and more people - despite their own risk of infection - are putting themselves at the service of their neighbours and society. They ensure that daily life is maintained despite massive restrictions. They help others, give all they can and make a significant contribution to getting through the crisis.

Let the Heroes shine!
It is precisely those "Hidden Heroes" who will celebrated in the course of this campaign in the coming weeks. The participating leagues, federations and clubs, will present and honour the social commitment of individuals as well as non-profit group initiatives from now on . In order to offer a spot to shine to all "Hidden Heroes" - and thus the media appeal - a new web platform has also been launched. In the interest of further raising awareness in the coming weeks, additional initiatives and extensions to this project have already been fixed and will be communicated at a later date.

Numerous nominations within the first week
The campaign initiated by the Erste Bank Ice Hockey League has already been running for 1 wekk. Thanks to the ice hockey family, numerous "Hidden Heroes" have been nominated so far via social media and the new web platform. For example, Patrick Eccli, who until a few weeks ago was part of the medical department at the HCB Südtirol Alperia and is currently on the road almost around the clock for the White Cross in South Tyrol. The first group initiatives were also sent in: The Icefire fan club of the spusu Vienna Capitals is helping the risk group to cope with everyday life. All the heroes are shining at http://hiddenheroes.hockey

Working together to give the "Hidden Heroes" a stage
The ice hockey family uses its broad network to make the stories of "Hidden Heroes" known. This campaign should shine even brighter - and we can do that if we all help together. Share our appeals, use our videos and subjects and draw attention to the people and groups of people who are currently doing great things for society and against the spread of the corona virus.

"Hidden Heroes" a joint project of the hockey family
The "Hidden Heroes" campaign is a joint project of the ice hockey family, representing the cohesion of associations, leagues and clubs. Based on the Erste Bank Eishockey Liga and its youth competitions with all teams, five associations and the Alps Hockey League are behind this international campaign.

How do I nominate a "Hidden Hero"?
- Facebook: post your story and link @hiddenheroes2020
- Instagram: post the story of your personal hero and tag the image/story with #hiddenheroes2020
- Twitter: post your tweet with #hiddenheroes2020
- Web platform: click on "nominate hero" and tell us your story
- Wall of Heroes: all heroes shine here from the "Wall of Heroes" http://hiddenheroes.hockey

Let us make the Hidden Heroes shine together.