Release from 03.12.2021

ICE continues to be successful in the digital area

Short text 344 CharactersPlain text

The bet-at-home ICE Hockey League has recorded increases in the digital area since the start of the season, as the Instagram channel has over 20.000 follower since Tuesday evening, with the near-live clips have been very successful. The online media value and highlight clips have also developed positively over the course of the season so far.

Press release 1829 CharactersPlain text

At the beginning of 2016, the bet-at-home ICE Hockey League launched its Instagram channel to give hockey fans even more emotional, breathtaking insights and bring them even closer to the league action. By the end of the 2018-19 season, the popular account surpassed the 10.000-follower mark. Just over two years later, that number has now been doubled up to 20.000. Since the start of the running season, 136.000 accounts have been reached and 5.1 million impressions have been counted – more than ever before.

The league's Facebook page has also shown constant growth. The number of follower stands at 32.449, with a total reach of about 6 million since the start of the season, representing an increase of around seven percent. For community building, only organic content has been posted on all league outlets.

Near-live clips enjoy popularity
During ICE games, the community is reached with up to three near-live clips per game day, as this service has been steadily expanding over the past few years. The video posts are increasingly embedded in the online articles created by the league and also external media, in order to be able to offer video content before the highlight clips are created.

Increase also in online media value and highlight hits
As of November 30th, the bet-at-home ICE Hockey League also registered an increase in online media value, breaking through the EUR 20 million mark very early after the first two and a half months of the season. In addition, a growth was also recorded in highlight plays. On average, each game recap is consumed a third more often than in the same period of the previous season.