Release from 28.05.2021

Record media presence in first ICE season

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The bet-at-home ICE Hockey League has already set a new media value record in its first season. The highest value since the multinational league's beginning of € 76.6 million was achieved through a diverse media offering. Among other things, the return to linear television with the new free-TV partner PULS 24, the expansion of the streaming offer and the expansion of the bet-at-home ICE Hockey League as a digital premium product were decisive for this.

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The media value in the bet-at-home ICE Hockey League for the 2020/21 season is € 76.6 million. Despite Covid 19-related challenges - late start to the season, almost three-week break in play in the autumn - an increase of 22 percent had already been achieved in the regular season. In the first playoffs of the bet-at-home ICE Hockey League alone, a media value of 20.1 million was achieved. In the entire 2020/21 season, 4.4 billion contact possibilities were generated. Compared to the last full season 18/19, this represents a contact chance increase of 35%.

Significant increase in moving images
Together with the two TV partners, the media value in the moving image sector has been increased to almost 25 million euros. This was the first time in the history of the multinational league that the moving image media value exceeded 20 million euros. One of the decisive factors was the successful debut season of partner PULS 24, with which the free-TV media value exceeded 5 million euros for the first time. In addition, the live share was massively increased - also due to the streaming initiative made possible by rights holder Sky Sport Austria. The live contribution time compared to the last comparable complete season was almost tripled. Through the streaming offered on live.ice.hockey and various club homepages as well as international live coverage, the number of 1,000 hours of live content was broken. Together with news and magazines, the bet-at-home ICE Hockey League was represented for 1,527 hours on TV or stream.

"It makes me proud that we were able to achieve a significant increase in league media value during this challenging period. Clubs have taken advantage of the livestreaming opportunity and put on very good online productions of their home games within a very short space of time. As a result, some streaming games were seen by more people than the capacity in the arenas would allow," says ICE Managing Director Christian Feichtinger.

Strong growth also in online media
Strong growth was also recorded in online media. In particular, the number of online contributions with videos increased from 7.12% to 12.7% compared to the previous season. Constant increases were also registered again on the social media platforms. The average reach of posts increased on both Facebook and Instagram.

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ICE finals HCB Südtirol Alperia vs. EC-KAC
5 177 x 3 451 © HCB/Vanna Antonello