Release from 09.01.2025

A New Era in Ice Hockey: win2day ICE Hockey League and Red Bull Media House Launch Innovative Partnership

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Over the next three seasons, Brand Studio Sports of Red Bull Media House will support the win2day ICE Hockey League in sponsorship and media strategy. The goal of this new partnership is to enhance the appeal of the multinational ice hockey league within the Austrian and Central European sports markets by increasing its visibility and reach, making it even more relevant.

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Brand Studio Sports of Red Bull Media House will support the league organization through consulting services and the acquisition of new partners. Leveraging the extensive network of Brand Studio Sports, the win2day ICE Hockey League aims to attract new sponsors and expand its market presence.

Furthermore, Brand Studio Sports will assist the win2day ICE Hockey League in product development and the professionalization of the over-the-top (OTT) segment, particularly in live streaming as well as other video and audio content. This collaboration opens up new opportunities for the league to bring fans closer to the action and optimize its digital offerings.

"Through our collaboration with Brand Studio Sports of Red Bull Media House, we aim to take the next major step in increasing our visibility and excelling in marketing and high-quality live broadcasts," says Dr. Alexander Gruber, President of the win2day ICE Hockey League, expressing his enthusiasm for the new partnership.

"We thank the win2day ICE Hockey League for placing their trust in us," says David Morgenbesser, CCO of all Media Brands at Red Bull Media House. "Following our international consulting mandate for Formula E in the DACH region, the win2day ICE Hockey League represents the first major consulting project for the newly established Brand Studio Sports in Austria. As the only Austrian marketer offering consulting solutions in the sports business for sports brands, clubs, and associations, we are delighted to further develop the multinational ice hockey league alongside the win2day ICE Hockey League."

About the win2day ICE Hockey League
The win2day ICE Hockey League is a multinational ice hockey league at a European top level, featuring 13 teams from four countries (Austria, Italy, Hungary, and Slovenia). The league was re-established in 2000 and is currently celebrating its 25th anniversary season. The league places great emphasis on the development of the sport and fan engagement through live streaming and digital content to enhance the appeal of ice hockey.

About the Brand Studio Sports of Red Bull Media House
Brand Studio Sports of Red Bull Media House provides consulting solutions in the sports business for sports brands, clubs, and associations. Together with its partners, the Brand Studio Sports develops brand positioning, communication strategies, and the strategic alignment of brands, content, and channels.