Release from 21.04.2020

bet-at-home new title sponsor of the ice hockey league

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bet-at-home is the new title sponsor of the ice hockey league. The agreement with the online sports betting provider is valid for three seasons at the beginning of the 2020/21 campaign. A complete relaunch of league’s public image, including the new league name and logo, will be innovated in June.

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From the 2020/21 season onwards, the new naming rights sponsor of the ice hockey league is bet-at-home. The online sports betting and online gaming provider and the league reached an agreement for the next three seasons with an option for two more campaigns. The company, founded in 1999, thus officially takes over the title sponsorship from Erste Bank.

"Ice hockey is one of the most popular sports among our customers. bet-at-home has also been a fan of this fast sport for many years. That is why we are very happy to support it as a sponsor on a national and international level. I'm looking forward to the partnership with the multinational ice hockey league and I'm convinced that the teams will generate enthusiasm again next season", says Mag. Alexander Aigner, Head of Marketing & Customer Relations at bet-at-home.

Dr. Karl Safron, President of the ice hockey league, on the cooperation with the new partner: "We are delighted that with bet-at-home we have been able to win an international betting provider with an excellent reputation as title sponsor. We are now starting into a new era and together we will follow a successful path".

"We are facing a challenging season. Together with our new title sponsor bet-at-home, we are facing this difficult situation and are convinced that, despite the effects of the Corona crisis, we can continue to develop our product and take it to a new level. The defined term of at least three seasons allows us to implement medium and long-term goals of the league in the best possible way. Furthermore, with bet-at-home as our partner, we have the opportunity to further expand our digital commitment," adds Christian Feichtinger, Managing Director of the ice hockey league.

Complete relaunch in June 2020
In June 2020, a complete relaunch of the corporate identity and corporate design of the ice hockey league will take place. This includes a new league name, a new logo and a completely revised digital performance, which is being prepared in cooperation with the Salzburg-based agency Creative Tactics. Further details and contents will be presented in a separate media information.

Planning for season 20/21 fully underway
The preparations for the 2020/21 campaign are in full swing. Together with the eleven teams, the league organization is working intensively on possible scenarios for an orderly start to the league. "We are currently working on plan A, which should make it possible to stage the first league matches from September onwards. However, we - like all other international leagues - are still dependent on how the general conditions in Europe develop. We are dealing with this challenge very conscientiously and will try to make the best possible decisions in the interests of the entire ice hockey family in order to be able to start the coming season with as few restrictions as possible, if any at all," Christian Feichtinger gives a first insight into the planning for the coming season.

About bet-at-home
The bet-at-home.com AG Group is active in the field of online gaming and online sports betting. With more than 5.2 million registered customers, the company, which is listed on the Frankfurt Stock Exchange, and its subsidiaries, is one of the most successful online gaming and sports betting providers in Europe. The diverse offering at www.bet-at-home.com includes sports betting, poker, casino, games and virtual sports. bet-at-home has companies in Germany, Austria, Malta and Gibraltar. As of 31 December 2019, 288 employees contributed to the successful development of the Group.



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