Release from 21.02.2024

ICE with largest increase in sports advertising value in Austria

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The Austrian FOCUS Institute has presented an annual review of the importance of sport in Austria in 2023. One of the success stories is the win2day ICE Hockey League, which achieved the highest gross advertising value growth of all sporting events in the country compared to the previous year. This evaluation emphasises the growing importance and attractiveness of the league, which remains the second most popular team sport in the country.

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The market research company FOCUS presented its annual sports report for 2023 at the Concordia Press Club in Vienna on Tuesday. Ice hockey is among the six most relevant sports, with the win2day ICE Hockey League remaining the second most popular team sport in Austria. The league, which is listed among the top 10 events, also recorded the highest overall growth in gross advertising value with an increase of 31%. This puts the ICE ahead of the ÖFB Cup (25% increase) and the Bundesliga (24%) at the top of the "Winners 2023" list. Overall, the gross advertising value in the Austrian sports sponsorship market has grown by around 14%.