Release from 15.09.2023

"The wait is over!" - Successful campaign heralds start of season

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For over a week now, the win2day ICE Hockey League's season kick-off campaign has been shortening the wait for the championship opener. A total of 14 short clips (13 teams, one for referees) were released on the channels of the league and the clubs. The campaign was a complete success, all videos are available in the article.

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"The wait is over! The win2day ICE Hockey League is back!". A total of 14 short clips (13 teams, one for referees) were produced to accompany this core message, all initially featuring a summer element. Then, action shots are quickly shown, expressing the incomparable live experience in the arena. It also highlights the win2day ICE Hockey League's new streaming offering. In the 2023/24 season, all games - with the exception of PULS 24 live - will be offered as pay-per-view streaming on the live.ice.hockey platform. There are several models for fans: from the single game offered so far, to a subscription to a club's home and away games, to a league pass that includes all games (all information here).

All clips in the full video:


The season launch campaign was implemented by the league together with the agency Creative Tactics.